It doesn’t stop with camouflage shirts, pants and hats. If you like those, the shuffle over to a pillowy recliner or sofa in huntsman-themed upholstery could be pretty natural.
That was the thinking behind Jackson Furniture Industries’ launch of a new Duck Dynasty collection at the fall market in High Point.
And who better to be the face of the brand than the camouflage-wearing, duck-calling Robertson clan whose reality show the collection is named for?
“Duck Dynasty” brought the A&E network to the top of the TV charts last season with more than 10 million average viewers. Recliners and sofas are a big part of their simple, family-focused home life.
Someone seemed to be talking about the collection wherever I went at fall market. The reviews were mixed: Some thought the collection quacked. A few women just didn’t get it. Others thought the Robinson family look-alikes, posters and cutouts at Jackson’s showroom launch were good entertainment.
Fortunes have been built on lesser ideas, and Jackson’s team and a sister company, Catnapper, has worked out deals to put their mallard prints and similar lodge looks in more than 1,000 retail showrooms nationally. Shipping begins Jan. 1.
“I’m not sure the appeal would be (there) for the design-oriented female,” said Greg Van Pelt, chief operating officer at Next Generation Interiors of Bakers, a Cramerton retailer that will carry the line. “I think it will be hot for the sportsman who has a room that he wants to label with his identity.”
Also look for the collection at Kimbrells Furniture, Factory World Outlet in Waxhaw and Tindall Furniture in Pineville. And you can also see it here.
Camouflage and sportsman themes have been creeping into the furniture industry for about eight years. The Duck Dynasty collection creates more of a designer-label brand, said Anthony Teague, who handles sales and merchandising for Jackson.
“A lot of times we see apparel trends transfer to the furniture industry,” said Anthony Teague, who handles sales and merchandising for Jackson. “You see so much camouflage in the Southeast ... to see that spill over into the living room is not surprising.”